Museum of Ice Cream — Los Angeles

Late last year, my girlfriend started tagging me in images that started popping up on Instagram of New York's Museum of Ice Cream. Namely, the pool of sprinkles — as with anything instagram-worthy, curiosity got the best of me and I started looking up more photos via the hashtag and scouring google for information as I'm going to New York later this year, and was hoping it would still be around during my trip this September (sadly, it won't).

When I first heard that the Museum of Ice Cream was coming to Los Angeles as a (very short-term) pop-up, I waited for tickets to become available. I mean, who doesn't love ice cream?!

Currently, Los Angeles is entirely sold out for its stay, but luckily I snagged some through a presale for this past weekend, April 30th. With much excitement, I packed up my bag and the girlfriend and I headed to LA to check it out. Here are some photos from my time at the museum.

If you're wondering what I packed, I wanted to keep it relatively light and simple. I packed my Canon 1DX Mark II with the 11-24mm f/4L for the wide, fun shots and my Fuji X100F to take care of the rest of it. It was also my first day out with my new 30L Everyday Backpack by Peak Design.

Photos are mostly from the X100F, with the ultrawide photos from the 1DX Mark II. I shot JPEG on the X100F with the Velvia film simulation because of all bright, vibrant colors. My Velvia film sim is configured as follows: 

  • DR: 100
  • Noise Reduction: -2
  • Highlight Tone: -2
  • Shadow Tone: +2
  • Sharpness: +2
  • Grain Effect: Weak

Outside of the Velvia preset, i applied a slight tone curve in lightroom to the JPEGs and some minor exposure/contrast/saturation adjustments. For the shots out of the Canon, I used the VSCO Film 04 "Slide Films" Velvia 50 film preset and adjusted to taste.

 Photo by Bryan Gateb - www.bgateb.com | photos.bgateb.com | @bgateb
Art installation by Abel Bentin.

Art installation by Abel Bentin.

Pool of sprinkles!